# Reading a store listing: ten checks on the App Store and Google Play page

> Ten checks for a betting app's App Store or Google Play listing in Ireland: developer, age rating, data labels, update date, minimum OS and size.

Source: https://beforeyouinstall.com/guides/read-a-betting-app-store-listing/
Updated: 2026-11-07

Check ten things on a betting app's store page: developer name against the licensee, age rating, data labels, update date, minimum OS, size, version history, language, in-app purchases and the link to the operator's site. Do it on both the App Store and Google Play. A developer name that matches nothing in the GRAI register is a fail.

## The ten checks

**Store listing checklist. Source: App Store and Google Play listing pages (Irish storefront) · checked 7 November 2026**

| # | Check | App Store field | Google Play field | Fail if |
|---|---|---|---|---|
| 1 | Developer matches the licensee | Seller | Developer | Name matches no register entry or the operator's site |
| 2 | Age rating is shown | Age Rating | Content rating | The rating is missing or lower than 18+ |
| 3 | Data section is complete | App Privacy | Data safety | The section is empty or missing |
| 4 | Update date is recent | Version History | Updated on | No recent update date: Data may be out of date |
| 5 | Minimum OS fits your phone | Compatibility | Requires Android | Your phone is below the minimum |
| 6 | Size is known before download | Size | App size or download size | You cannot see a size |
| 7 | Version history exists | Version History | What's new | No notes for the current version |
| 8 | Language fits you | Languages | Language shown | English is not offered |
| 9 | In-app purchases are understood | In-App Purchases | In-app purchases notice | Unexplained purchase items |
| 10 | Link goes to the operator's own site | Developer website | Developer website | The link goes elsewhere |

Field labels are as we understand them from Apple and Google. Labels change: Not checked against live listings on 7 November 2026.

**In short:** ten fields, two stores, one fail condition each.

## Reading the fields

- **Check 1.** The licence belongs to a licensee, not to a brand. See [licensee and trading name](https://beforeyouinstall.com/guides/licensee-and-trading-name-meaning/).
- **Check 2.** Betting is 18+ in Ireland (ss.158, 169). See [age ratings in the stores](https://beforeyouinstall.com/guides/store-age-ratings-for-betting-apps/).
- **Checks 3 and 7.** Data labels are what the developer declares. Read them with the [privacy checks](https://beforeyouinstall.com/guides/betting-app-privacy-checks/).
- **Checks 4 and 5.** Update date and minimum OS: [older phones](https://beforeyouinstall.com/guides/betting-app-older-phone-support/).
- **Check 6.** [Size and mobile data](https://beforeyouinstall.com/guides/betting-app-size-and-mobile-data/).
- **Check 10.** The operator's site should show the licence number (s.110(1)(a)(ii)).

**In short:** the listing is a claim by the developer; verify it against the register.

## Example listings: not captured yet

**Three listings to capture. Source: App Store and Google Play, Irish storefront · checked 7 November 2026**

| Brand (candidate, licence to be confirmed) | Licensee named in our brief | Seller on App Store | Developer on Google Play |
|---|---|---|---|
| bet365 | Hillside (Europe) ENC | Not checked | Not checked |
| Paddy Power | PPB Counterparty Services Limited | Not checked | Not checked |
| BoyleSports | Boylesports (Gibraltar) Limited | Not checked | Not checked |

Licensee names are as written in our brief and need checking against the register. We list no operator as licensed until its record is found.

**In short:** the example cells stay Not checked until we capture the listings.

## If a check fails

- **Check 1 fails.** Do not install. Run the [licence check](https://beforeyouinstall.com/guides/check-a-betting-app-licence/).
- **Checks 2 or 3 fail.** Do not install. A missing age rating or data section is a gap in the listing.
- **Checks 4 to 8 fail.** Look at the [store listing facts](https://beforeyouinstall.com/data/store-listing-facts/). The operator may publish the detail you need.
- **Checks 9 or 10 fail.** Open the operator's own site by typing its address, then compare.

Method note: store ratings are not part of [AppScore](https://beforeyouinstall.com/guides/appscore-method/).

**In short:** checks 1 to 3 are hard stops; the rest are reasons to look closer.

## How we checked

- Field names come from how the two stores present a listing. Not checked against live listings.
- Still to capture: three Irish-storefront listings per store, with the date and storefront for each field.
- We did not install any app. Store ratings are data from the listing, never our score.

**In short:** the field list is general; live listings are not checked yet.

## What changed

- 7 November 2026: first version of this page.

**In short:** no earlier versions exist.

## Related questions

**Why does the developer name on a listing sometimes differ from the brand?** The licence is held by a licensee that can trade under several brand names. The listing may show the licensee or another group company. Match it to the GRAI register entry and the operator's own site.

**Is a store rating part of your check?** No. Store ratings are not part of AppScore. If we show one, it is data from the listing with a date and storefront, not our score. See [AppScore](https://beforeyouinstall.com/guides/appscore-method/).

**Where do you publish store listing data?** In the [store listing facts](https://beforeyouinstall.com/data/store-listing-facts/) table, with a caption that gives the source and the check date. Before installing, run the [seven pre-install checks](https://beforeyouinstall.com/guides/before-you-install-a-betting-app/).

18+ only. Gambling can be addictive – play responsibly. Set limits, take breaks and never bet more than you can afford to lose. Free 24/7 support: 1800 936 725 · gamblingcare.ie.

**In short:** 18+ only; help is free and open 24/7.

## FAQ

**Why does the developer name on a listing sometimes differ from the brand?**

The licence is held by a licensee that can trade under several brand names. The listing may show the licensee or another group company. Match it to the GRAI register entry and the operator's own site.

**Is a store rating part of your check?**

No. Store ratings are not part of AppScore. If we show one, it is data from the listing with a date and storefront, not our score.

**Where do you publish store listing data?**

In the store listing facts data table, with a caption that gives the source and the check date.