# Betting advert rules in force today and what they mean for app marketing > Which rules govern betting adverts and affiliate links in Ireland now: ASA Code Section 10, the Ad label, consumer law, and Act provisions not yet in force. Source: https://beforeyouinstall.com/guides/betting-adverts-rules-in-ireland-today/ Updated: 2026-11-07 Today betting adverts in Ireland are governed by the ASA Code, mainly Section 10 and the Ad label, and by consumer protection law. The advertising rules in the Gambling Regulation Act 2024, sections 143 to 151, had not started on 21 October 2026. This page lists the rules in force, where to complain, and how they apply to this site. ## Rules that apply now **Advert rules and their status. Source: ASA Code; Act; Consumer Protection Act 2007 · checked 7 November 2026** | Rule | What it asks | Status | |---|---|---| | ASA Code 10.10 | A call to gamble responsibly and a source of information in each advert | Applies now | | ASA Code 10.12(k) | No promise of a win or an unrealistic outcome | Applies now | | ASA Code 10.13 | Claims about winnings must be factual | Applies now | | ASA Code 10.17 | Not aimed at under-18s; no people who appear under 25 | Applies now | | ASA Code 3.1 | Affiliates must follow the Code | Applies now | | ASA Code 3.31 and 3.32 | An advert must not pass as editorial content | Applies now | | Act s.110(1)(b) | Licensee's registration number in all its advertising | In force from 5 February 2026 | | Act s.75 | GRAI may go to the High Court against advertising unlicensed betting | In force from 5 February 2026 | | Consumer Protection Act 2007 s.55(1)(qa) | Paid placement in search results must be disclosed | In force from 29 November 2022 | **In short:** the Code and consumer law apply now; the Act's advert rules do not yet. ## Not yet in force - Sections 143 to 151: general advertising duties, mandatory texts, social media, email and text messages, banned material. - Section 157: inducements. - Section 159: sponsorship. Status comes from the Statute Book table updated to 21 October 2026. Later orders are Not checked. GRAI's Guidance on Advertising Obligations was amended on 15 January 2026. See the [commencement note](https://beforeyouinstall.com/data/update-advertising-and-inducement-rules-commencement/). **In short:** advert duties are written into the Act but not switched on. ## Reading the Ad label The ASA guidance of 2023 asks for the label Ad, or Fógra in Irish, as the first word of the block, clearly visible and not behind a see-more link. A single link is not enough for affiliate content on a website: it needs the label. See [how we earn](https://beforeyouinstall.com/how-we-earn/). **In short:** Ad means the link is an advertisement. ## Where to complain - Adverts: the Advertising Standards Authority, [adstandards.ie](https://adstandards.ie/). - Misleading practices: the CCPC. - Fake apps and adverts: [reporting guide](https://beforeyouinstall.com/guides/report-a-fake-betting-app-or-ad/). More routes: [complaining about a betting app](https://beforeyouinstall.com/guides/complain-about-a-betting-app/). **In short:** ASA first for adverts; GRAI takes over once its powers start. ## How this site applies the rules - Links to operators are marked Ad, 18+ and T&Cs apply. - Only operators found on the GRAI register are listed. - No promo codes, bonus amounts or timers. - No people, images or symbols aimed at under-18s. - Calls to responsible gambling and a help line appear on every page. **In short:** plain labels, register-only listings and no offers. ## Related questions **Where do I complain about a betting advert?** To the Advertising Standards Authority (ASA) at adstandards.ie. GRAI is to take complaints about licensees' adverts once its advertising powers start. Consumer-law complaints can go to the CCPC. **What does Ad mean on a link?** The link is an advertisement, and the site may earn a commission if you register with an operator through it. The label comes first in the block. **Will the advert rules change soon?** Possibly. Sections 143 to 151 were not commenced on 21 October 2026. GRAI has said a date will be announced and a consultation comes before new rules. **In short:** the Code applies now; the Act's advert rules are still to come. 18+ only. Gambling can be addictive – play responsibly. Set limits, take breaks and never bet more than you can afford to lose. Free 24/7 support: Gambling Awareness Trust helpline 1800 936 725 · gamblingcare.ie. ## FAQ **Where do I complain about a betting advert?** To the Advertising Standards Authority (ASA) at adstandards.ie. GRAI is to take complaints about licensees' adverts once its advertising powers start. Consumer-law complaints can go to the CCPC. **What does Ad mean on a link?** The link is an advertisement, and the site may earn a commission if you register with an operator through it. The label comes first in the block. **Will the advert rules change soon?** Possibly. Sections 143 to 151 were not commenced on 21 October 2026. GRAI has said a date will be announced and a consultation comes before new rules.